Blur is a relationship app where people connect through conversation before photos are revealed. This policy explains what information we collect to run the app, how we use it, and the real choices you have — including how to delete your account or specific pieces of your data.
This policy applies to the Blur mobile app and its supporting services. It describes our actual, current data practices — not a future roadmap. If something changes about how Blur handles your data, we'll update this page and adjust the date above.
To create and run your account, we collect:
We use the information above to operate Blur's core features: creating and securing your account, showing your profile to others, powering discovery and matching, enabling chat, verifying you're a real and eligible person, and diagnosing bugs or crashes so we can fix them.
We do not use your activity in the app to build a behavioral profile or feed an algorithmic recommendation engine. Blur's matching is intentionally simple — it does not try to learn and predict who you'll like based on your usage patterns.
We do not sell your personal data, and Blur has no advertising or marketing SDKs of any kind — there is nothing in the app set up to share your data with ad networks.
We do share limited data with a small number of service providers, only as needed to run the features above:
These providers process your data only to help us provide the service — not for their own separate purposes.
Profile photos are required to complete a Blur profile and are shown to other users. Identity-verification images and any verification video are not shown to other users — they're reviewed internally by our safety team to confirm your identity, and stored separately from your public profile.
You can delete an individual photo at any time from within the app without deleting your account — this removes it from our storage as well, not just from view.
Chat is optional — you can use Blur without ever sending a message. Message content is stored so the conversation feature works and so both participants can see their own chat history. If you or the person you're talking to deletes their account, the conversation is removed for both of you — including the messages you sent in it — and we'll erase it from our active systems later. For a limited time, whoever remains sees a placeholder where it was, without the other person's name or photo, so they can still report it. If either of you pauses their account, the conversation goes on hold moments later: you can both still read it, but nobody can send messages until they resume.
Identity verification (a selfie or short video, or Aadhaar-based verification) is optional and not required to use Blur's core features, but it affects the trust signals shown on your profile. Selfie/video verification is reviewed by our internal safety team; Aadhaar-based verification runs through a dedicated verification provider as a two-step process. We also maintain reporting and blocking tools so users can flag or avoid people who violate our terms.
If you allow notifications, we store a device token to deliver them — you can decline this permission and still use Blur. We always collect crash and error diagnostics and general app-interaction data (such as which screens or features are used) to keep the app working and fix problems; this isn't something you can turn off individually, and it isn't used to build a personalized recommendation profile.
Blur runs on Amazon Web Services (AWS), which hosts our servers and stores photos and other files you upload. We use a dedicated SMS provider to deliver verification codes, an error-monitoring provider for crash diagnostics, and a dedicated identity-verification provider for Aadhaar-based checks. Each of these providers only processes the specific data needed for its purpose.
When you delete your account, your profile is hidden and your access is shut off — see Account Deletion below for exactly what happens right away. Your profile photos are deleted from our storage promptly. We'll erase the rest of your Blur data — your profile, messages, photos you sent in chats, matches, verification material and everything else — from our active systems later. This happens on our side; you don't need to sign in again.
Some records are kept, each for its own purpose: a minimal record that the account was deleted (no name or email), so the deletion stays applied even if a backup is ever restored; a record that you accepted our terms; and security logs of sign-ins and account changes, for a limited time. If there's a safety report about you, erasing your data waits until a decision has been made on it; safety reports that involve you, and moderators' decisions about them, stay with those cases, including any copies of messages or files kept as part of a report. If another member blocked you, or your account was restricted or reported, we keep a protected record of your verified sign-in details for a limited time, so those safety protections can still apply if you sign up again. A new account linked to a restricted one may be held for a review. You can create a new account straight away, with a new, empty profile; nothing from the deleted account comes back, though some safety protections can. We keep the email address and any Google or Apple sign-in you registered with, and the date you joined, in a separate restricted record for 180 days after the deletion, then delete it; it's never used to sign you in or to show you to anyone. Your phone number and password are removed at once. For a limited time, the people you talked to see a placeholder where your conversation was, without your name or photo, so they can still report it. Our servers' operational logs (which can include IP addresses) and the providers that deliver notifications and email, or report app crashes, keep their own records for their own periods.
Copies in our backups aren't erased instantly. If a backup is ever restored, your deletion is applied again. Copies outside Blur — screenshots, saved photos, or push notifications and emails already delivered — can't be recalled.
Questions about your data: privacy@blurmeet.com.
You can permanently delete your account at blurmeet.com/delete-account, or from within the app. Here's what happens right away:
This cannot be reversed. You can create a new account straight away — with the same email or Google or Apple sign-in, or a different one — and it starts with a new, empty profile: your old profile, photos, chats and matches don't carry over, though some safety protections can. See Data Retention above for what is kept, and why.
You don't have to delete your whole account to remove some of your data. You can delete individual profile photos at any time from within the app — this permanently removes them from our storage. For other specific data you'd like removed while keeping your account, email privacy@blurmeet.com and tell us what you'd like deleted; we'll handle it directly rather than through an automated self-service tool.
Data sent between the Blur app and our servers is encrypted in transit. Access to our internal systems is limited to people who need it to operate the service. No system can be guaranteed to be completely secure, but we take reasonable, ongoing steps to protect your information and will notify you if we become aware of an incident affecting your data.
Blur is intended only for people 18 years of age or older. We check your date of birth when you create an account and do not knowingly allow anyone under 18 to register. If we learn an account belongs to someone under 18, we will remove it.
We may update this policy as Blur changes. If we make a change that materially affects how we handle your data, we'll update the date at the top of this page.
For privacy questions, to ask for a copy of your data, or to request that specific data be corrected or deleted, email privacy@blurmeet.com — we handle these requests directly; there's no automatic data export in the app. For general support, email support@blurmeet.com.
Grievance Officer: Venu Gopal, support@blurmeet.com. Blur is operated by blurMeet Partnership Firm, TG Aabushan Building, Vishwapriya Layout, Bengaluru, Karnataka 560068, India, which collects and keeps the information described in this policy.
Questions: privacy@blurmeet.com · Terms of Use · Child Safety · ← blur.